I'm new to SFMC (about 7 months experience so far) but have a very strong background in other MA tools such as Marketo, Communicator, and eCircle. Currently, my employer has many 'segments' that they send emails to and that they then collect analytics from via Google Analytics and UTM tagging on email links. From my past experience, the way that we are currently doing this is extremely inefficient but no one seems to understand why. So I wanted to reach out to the community to see if I simply have had atypical experience?
At previous engagements we would send an email to for example 5 geographic locations. So this entails, generally, cloning the email 5 times and updating the UTM tagging in the links unless some automation exists to do it for us. Then we have delivered to us a target list, one each for the 5 geographic regions. Then we set up and send the email. There is no reason then to assume that the email is delivered to someone who is not on the list to which it is being sent.
However, my current employer will have the same process, but then on top of that will have a laundry list of 'exclusions.' So one email may have 1 target list (generally a DE) and then up to 10-12 'exclusions.' This seems extremely odd...why would ExactTarget send an email to someone who isn't in the DE to which it's being sent? In other words...why is the exclusion list even necessary if the DE is only populated with the right people?
...and if the DE is being populated with the wrong people...why would that be?