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I am sending emails to my salesforce contacts using marketing cloud. For this I import contact in SFMC and then send the email. Now when a contact clicks unsubscribe I want to set the Email opt out field to be changed to true in Salesforce back. I want to keep my data in sync. What are the other options if I don't want to use the Marketing Cloud connector.

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If you use the Marketing Cloud Connector, this will be done automatically. You can simply send to a Salesforce Report.

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  • ..how can this be automatically achieved using Marketing cloud connector
    – Alokste
    Commented Apr 27, 2017 at 13:23
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Without Marketing Cloud Connector, there isn't a good option for syncing those back to the contact record. A custom app would need to be built that uses the Marketing Cloud and Sales Cloud APIs in order to pull the unsubscribes then update the Contact record on a regular basis to do the sync.

Another option would be to create a custom profile center/unsubscribe link so that at the time when the unsubscribe happens, separate API calls can be made to toggle the Subscriber in Marketing Cloud and Contact in Sales.

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You could use the salesforce Journey Builder Object Activity to update the Email_Opt_Out field in CRM.

Use a daily scheduled automation and SQL activity to look at the SyncDE field and Subscriber Status Fields in SFMC. If any discrepancy arises between the two, a record gets created in the 'journey entry de'. The automation fires the start of the journey, and the record gets updated in CRM.

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  • This requires Marketing Cloud connector - which OP mentions is not in scope Commented Nov 11, 2019 at 9:20

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