2

Hi i am confusing to analyse what is the difference between publication list and Suppression list.

Both are used to manage subscriber status,when we use publication list and when we use Suppression list in exact target.

Thanks.

6

They seems to me very much different to each other.

Publication lists

  1. Publication lists help you manage subscribers' unsubscribe or opt-out actions.
  2. Having a separate publication list for each communication type (Newsletter, Weather Alerts, Coupons, etc.) enables you to honor an opt-out request from one publication type without unsubscribing that person from all previously subscribed-to publications.
  3. Use a publication list to filter the audience of an email send, which ensures your publications are sent to the subscribers who want to see them.

Suppression Lists

  1. A suppression list is a list of subscribers that you don't want to receive your communications.
  2. Suppression lists serve as a do not contact list for your email sends.
  3. Examples of the types of addresses included on a suppression list are addresses with a history of spam complaints, unsubscribe lists from previous providers or advertisers, addresses of your competitors, and canceled customers.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy