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I'm new to Salesforce Marketing Cloud. I am going to be creating a landing page (outside of marketing cloud) that will have a sign-up form for our e-newsletter. How can I automatically importing email addresses from subscribers who sign-up for my e-newsletter via this landing page, to an existing subscriber list? Do I use a web service API? AMPscript, etc?

I have done my research and do not have a clue! :(

Thank you!

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You'll need to use the SFMC SOAP or REST API to add your subscribers. There are SDKs for the popular languages.

Web Collect could be an option, depending on your configuration.

AMPScript is only for emails and landing pages within the platform.

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