1

Need your help with some basic questions around Triggered Send feature of SFMC. I went through the documentation but there is still some doubts in my mind -

  1. While creating a Triggered email interaction (Triggered Send Definition), we specify the list and the Triggered Send DE. What is the exact purpose of these two? Why do we need these?

  2. I have a data extension which is being populated through REST API. Now, I want to send/trigger email to a subscriber as soon as it is added to this data extension. The data extension and its loading setup already exists. I just need to implement the email sending logic. How can I accomplish this?

Please advise. Thanks!

0

For #1, the attributes you send in the Triggered Send API call will get added or updated in the List or Data Extension you specify. For example, if you pass a FirstName attribute in your API and your Triggered Data Extension has a FirstName column, it's value in the API call will get recorded just before the email is sent. Same goes for List membership and Subscriber Attributes. If you have a FirstName Profile Attribute, the value will get updated and the Subscriber will be added to the List specified.

Regarding #2, there's no need to do two API calls if all you'd like to do is record the values passed along and trigger an email. The TSD with a Data Extension specified will do that for you -- in a single API call.

  • Thanks Adam! #1 is pretty clear now. Thanks again! Regarding #2, let me explain the exact scenario - We have a 3rd party marketing vendor who is sending us leads/subscribers .. They have set up a mechanism using REST API via which they are loading subscribers directly into the ET data extension .. Now what we need to do is - as soon as a subscriber comes into this DE, we need to send a welcome email to him/her Is it something that the marketing vendor has to code on their side while loading into DE or I have to do? – Maneesh Jan 6 '16 at 14:55
  • 1
    There's not any way to do that in real-time. You could create an Automation on a quick interval that filters for new DE rows and then sends a User-Initiated Send. – Adam Spriggs Jan 6 '16 at 15:01
  • Do you think Journey Builder can help us here? – Maneesh Jan 6 '16 at 15:03
  • 1
    Perhaps. You can certainly fire off an email activity in JB when a new DE row is added. It'd be hourly, not realtime -- at least the way I understand it. – Adam Spriggs Jan 6 '16 at 16:54
  • I am surprised to see why JB allows only till hourly .. It should be instantaneous.. nobody will wait for 1 hour to get a welcome email or password rest email :) – Maneesh Jan 7 '16 at 16:24

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.