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We have data that comes in once a week (On a Monday) and needs to be throttled in a journey over a week, (Monday - Sunday). The Data is not static and will change week on week, this week could be 100K, next week 150K, then 80K, following week 200K...

Is there a way that JB can automatically calculate the split per day (over the week) and throttle?

The only way I can think to do this is to split it with wait periods but I'm not too sure how I would split based on percentages.

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You can use a combination of a Random Split and wait activities:

  • use the random split to split the audience into equal batches by percentage, 100% over 7 days would give you roughly 14% daily
  • use wait activities on each branch to delay the execution of the campaign, first branch 0 days wait, second branch 1 day wait, etc

Read more here: https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_jb_split_journey_contacts_at_random.htm&language=en_US

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In my opinion, the solution provided by Zuzanna is the way to go in your case. But I'll drop some other options just in case:

1- Use send throttling. Send Throttle emails during the hours you specify every day, starting when you send the email until all emails are sent. Not very suited to your use case, but it can be added as a security layer to avoid sending too many emails simultaneously.

You can use Send Throttling for these reasons:

  • To control inbound traffic to a website caused by the interest generated from an email. High inbound traffic can result in server crashes due to too many people visiting.
  • To limit the number of emails sent to a particular domain each hour.

2- Use Wait by attribute activity. In this case, you need to do the segmentation outside of Journey Builder using SQL for example.

Resources:

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