Facebook to Salesforce Sales cloud / Service cloud Integration

Question

1) First question, can we Integrate FACEBOOK and Sales cloud via API or any app?

2) I have a page fan page in my FACEBOOK account, can I bring them [who liked, subscribed to my page] as LEADS/CONTCACTS to my Sales cloud account?

I am aware of the concept WEB-to-LEAD, does this is the ONLY option!

Answer 1

First of all, depending on what actions you would like to take with those leads, remember that some form of consent is needed in order to send them an email, etc. Grabbing everyone who liked your fan page and sending them an email without consent wouldn’t be a good idea, that’s why the Lead Forms are in place in both below solutions.

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For Marketing Cloud integration, you would need to get Advertising Studio enabled in your account to be able to use Lead Capture in Advertising Studio.

To connect your Facebook advertising leads with Marketing Cloud Data Extensions in real time, use Advertising Studio’s Lead Capture feature.

Before you use this feature, you must:

-Enable data extensions in your Marketing Cloud account

-Create a Facebook lead advertising form

-Have admin level permissions on the Facebook page associated with the lead advertising form

Source: https://help.salesforce.com/articleView?id=mc_ads_lead_capture.htm&type=5&sfdcIFrameOrigin=null

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For Sales Cloud-only integration, you can use Salesforce Lead Capture

Automate the flow of customer information directly from Facebook into Sales Cloud for sales teams to manage lead pipeline directly. Leads appears automatically in real time, using a secure connection to Facebook.

Source: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000DrzmfUAB

Answer 2

So far I know there is no automation tool which can complete this requirement

I have a page fan page in my FACEBOOK account, can I bring them [who liked, subscribed to my page] as LEADS/CONTCACTS to my Sales cloud account?

. So, You need to do some development here on Salesforce using apex and use some APIS.

For the integration of Facebook with Salesforce, you can use the following steps.

1) First, authenticate Facebook with Salesforce using customization.

1. Enable API in your profile.
2. Create an App on Facebook.
3. Create the Facebook Auth Provider.
4. Create NamedCredentials

Now Salesforce will handle your authentication automatically.

2) Now you can use the Facebook API guide and develop your functionality in apex and do any kind of customization you like on Salesforce.

Web-to-Lead is to generate leads using Forms.