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%%view_email_url%% does not work in Content Builder - but it works in Classic. Has anybody else run into this issue and how did they resolve?

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2 Answers 2

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In fact, the personalization string also works in Content Builder, however it isn't displayed in the preview, which I guess is the problem you are facing. In the preview it resolves to javascript:void(0);.

As soon as you send a test email (or a real send) it is transformed into the correct view as webpage url.

However, if you for any reason need to display it even in the subscriber preview, you can fetch it via AMPscript and display the AMPscript variable:

%%[
  SET @vawp = view_email_url
]%%
%%=v(@vawp)=%%
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  • I'm sorry, but that did not work.
    – user76957
    Dec 13, 2019 at 19:53
  • Then I recommend raising a support case with Salesforce. I verified in three different accounts on different stacks and both the personalization string and the ampscript work in Content Builder.
    – Markus Dang - formerly Slabina
    Dec 13, 2019 at 22:23
  • I have had a saleforce helpdesk open since 12/6. I used %%=v(@vawp)=%% within the href. is that correct. if you would not mind - show me an example
    – user76957
    Dec 16, 2019 at 18:58
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If you are facing this issue during Preview and Test option, then the "%%view_email_url%%" will work in Content builder ONLY if you generate the email preview with a VALID subscriber! See the difference below,

With valid subscriber selected for preview - the link works as expected. enter image description here

WITHOUT selecting any VALID subscriber, the Email seems to get previewed, BUT the link will just have javascript:void(0); as demonstrated by @Markus in above answer.

enter image description here

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  • Thank you for the answer Vishal - but I am using valid subscribers. It is the same test list i have been using.
    – user76957
    Dec 16, 2019 at 19:00
  • Thanks for the update @user76957... can you post screenshot of the VAWP link.... so that anyone who had faced similar issue can identify by looking at the error!....
    – Vishal Kumar C V
    Dec 17, 2019 at 7:25
  • Vishal - You answered my question! Mystery solved. I did realize that I had to select a subscriber - to be allowed to have the box checked "Enable System Generated Links"! Appreciate your assistance.
    – user76957
    Dec 18, 2019 at 17:32
  • Thank you.. Happy to assist :) ... you can accept my answer and click the tick mark.
    – Vishal Kumar C V
    Dec 19, 2019 at 9:28

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