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Is it possible to configure custom reply number in an SMS message? So despite the fact that users receive a message from one number, is it possible that their reply is sent to another real number (outside Marketing Cloud)?

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The short answer is no - the longcode/shortcode provisioned for your account, which you are sending from, are the only numbers your recipients can reply to.

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Per Lukas response - you can't. You can however achieve something similiar with:

  1. Sending your message with custom from name
  2. At the end of message add text asking for response like reply to +XX XXX XXX XXX

Using custom name will prevent customer from replying directly. This way you can point reply to selected number, even one that is not provisioned with SFMC.

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