This might be a no-brainer question, but I'm trying to wrap my head around the purpose of the tab from a functionality and value-add perspective. You send emails from the Email Builder section, and get full reports from the Reporting tab, and all the other functions seem broken down accordingly.
Is this more of a organizational purposes across vast teams and cross-promotional campaigns, or is there a generalized purpose as well, like getting better tracking? Just want to make sure I'm not in the wrong here not using Campaigns at all...