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added more findings
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user3274635
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I have some additional findings to this.

If you have two keywords, lets say KEY1 and KEY2. A Contact is opted out of KEY1 but not from KEY2. If you send an SMS to KEY1 in this case, it will still go through.

Given this, I have a hard time seeing what multiple keywords actually would be useful for.

Contacts keywords Keywords

Subscribe to keyword Subscribe to keyword

Send out goes through enter image description here

Update: This behavior is for one time send outs to data extensions. When doing send outs through Journey Builder, behavior in previous posts is accurate.

I have some additional findings to this.

If you have two keywords, lets say KEY1 and KEY2. A Contact is opted out of KEY1 but not from KEY2. If you send an SMS to KEY1 in this case, it will still go through.

Given this, I have a hard time seeing what multiple keywords actually would be useful for.

Contacts keywords Keywords

Subscribe to keyword Subscribe to keyword

Send out goes through enter image description here

I have some additional findings to this.

If you have two keywords, lets say KEY1 and KEY2. A Contact is opted out of KEY1 but not from KEY2. If you send an SMS to KEY1 in this case, it will still go through.

Given this, I have a hard time seeing what multiple keywords actually would be useful for.

Contacts keywords Keywords

Subscribe to keyword Subscribe to keyword

Send out goes through enter image description here

Update: This behavior is for one time send outs to data extensions. When doing send outs through Journey Builder, behavior in previous posts is accurate.

Source Link
user3274635
  • 690
  • 6
  • 16

I have some additional findings to this.

If you have two keywords, lets say KEY1 and KEY2. A Contact is opted out of KEY1 but not from KEY2. If you send an SMS to KEY1 in this case, it will still go through.

Given this, I have a hard time seeing what multiple keywords actually would be useful for.

Contacts keywords Keywords

Subscribe to keyword Subscribe to keyword

Send out goes through enter image description here