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Aug 14, 2019 at 9:47 comment added Lukas Lunow If this indeed is the case, and you don't trigger an Unsubscribe event on SFMC, the status in All Subscribers will remain active, however they still might have provided spam complaints - which would also prevent Commercial classifications from reaching them.
Aug 14, 2019 at 9:42 comment added Ludivine L OK, but if the Unsubscribe link is a Custom link (that doesn't update All Subscribers with the Unsubscribe status, but that updates an Optin field on a Data Extension) then I guess that the Transactional classification won't make a lot of sense ?
Aug 13, 2019 at 12:59 history answered Lukas Lunow CC BY-SA 4.0