InYou can use button/link to redirect user to VF
Also in page layout you can use Formula field to build HYPERLINK.
HYPERLINK Creates a link to a URL specified that is linkable from the text specified.
In that case you will need atlest 1 additional field to keep url and other for link name( if for all records values will be same you can use labels)
You can also use button/link to redirect user to VF