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I want to send a mass email to all my contacts (using the mass email wizard) but would like to have the "from" address be my organization wide address (like

How can I achieve that?

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You can set the Organization wide email address by going to: Your Name | Setup | Administration Setup | Email Administration | Organization-Wide Addresses.

Here you can add addresses and assign them to roles/profiles. When sending an email you will then have the option to select which "from" profile you would like to select.

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Upvoted as this the right way to go. – jmrjulian Jan 16 '13 at 20:11

You could assign that email address to a user.

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and change his name as well... – Dedo Dec 17 '12 at 15:21

The answer by Launa is incorrect, you cannot use an "Organization wide email address" in conjunction with Mass Mail.

Its possible to assign the same email address to multiple users though...

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